Growth in the out of town Newcastle leisure market

Published on: 15th February 2017

Kevin McGorie and Mark Convery from our North East agency team comment on the changing tastes in the North East leisure market and the increase in popularity of the out of town leisure market.

The past two to three years has witnessed a steady increase in the out of town leisure market, driven by social and economic factors and the changing tastes and requirements of customers.

The active expansion of out of town retail parks has seen has seen units that were formerly restricted to the Metro Centre or city centres taking up retail space beyond the borders, and with it shoppers have flocked to these new stores.

For every Next and B&M there is also a Greggs or Costa, but the food and drink industry has also wised up to the fact that shoppers now regard a trip to these areas as a day out in itself and have subsequently expanded into these areas. Popular champagne bar Glass House is one of example of an upmarket brand seeking to launch into this area, after taking a unit at Manor Walks in Cramlington.

Hungry Horse is also a destination that has ridden this increasing wave, with its pubs becoming family favourites that cater for children and adults alike. Food-led venues have leapt up as proprietors realise that a significant proportion of customers will be motorists travelling to these out of town places or young people, and so catering for all requirements has risen to the top of the agenda.

General lifestyle changes have also led the evolution, with people now more conscious of the health impact of certain types of food and drink. This has meant that wet-led venues where food was scarce have given way to dry sales rising in prominence, with a meal and a pint replacing a tray of shots in many cases.

Transformation is also in evidence, with the Earl of Pitt Street in Newcastle converting from a traditional, old-fashioned pub into a bistro famed for its fine dining, and is now a destination in its own right despite being slightly off the beaten track.

Whereas the recession was typified by a decline in leisure sales and custom, the opposite has been true in recent years, with pubs and bars raising their game to offer something more than simply drinks, and others reinventing themselves as they gradually migrate out of town – a trend set to continue in the coming years.

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North East agency team strengthened by new appointment

Our North East agency team has been strengthened by the appointment of industrial agent, Darren Naylor as an associate partner. Darren brings with him 8 years’ experience working in the North East commercial property market and will focus on industrial acquisitions and disposals in Newcastle and Teesside. Speaking about his new position, Darren said: "I'm excited to be working with this award-winning agency team and look forward to supporting the department as it continues to grow, and strengthen its reputation as one of the region's most active commercial agents."

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Our North East agency team has been strengthened by the appointment of industrial agent, Darren Naylor as an associate partner.

Darren brings with him 8 years’ experience working in the North East commercial property market and will focus on industrial acquisitions and disposals in Newcastle and Teesside.

Speaking about his new position, Darren said: "I'm excited to be working with this award-winning agency team and look forward to supporting the department as it continues to grow, and strengthen its reputation as one of the region's most active commercial agents."

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Robert Patterson, head of our agency team said: "I am delighted to announce Darren’s appointment to our agency team. Darren is a highly experienced surveyor and has a wealth of knowledge in the North East commercial property market."

Darren joins our established team of commercial property agents, who work across the offices, retail, and development and land markets.

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Leisure Property Services

Our leisure team provide leading industry services to businesses working in leisure. Our in depth knowledge of the industry means we can deliver bespoke property solutions based on what you need to maximise on your business’s potential. Whether you’re a developer, owner or occupier, we work with hotels, leisure clubs, restaurants, bars, pubs and holiday parks to support you in making your business a success. Putting experience first with market leading Leisure property services Our leisure property solutions cover all elements of your property needs, including finding you the right property, designing the perfect property to enhance your customer’s experience, supporting you in negotiating your lease or business rates, and valuing your property or business assets. Contact our leisure team and let us develop your bespoke property solution, with your business right at the heart of it. Contact Us

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Our leisure team provide leading industry services to businesses working in leisure. Our in depth knowledge of the industry means we can deliver bespoke property solutions based on what you need to maximise on your business’s potential.

Whether you’re a developer, owner or occupier, we work with hotels, leisure clubs, restaurants, bars, pubs and holiday parks to support you in making your business a success.

Putting experience first with market leading Leisure property services

Our leisure property solutions cover all elements of your property needs, including finding you the right property, designing the perfect property to enhance your customer’s experience, supporting you in negotiating your lease or business rates, and valuing your property or business assets.

Contact our leisure team and let us develop your bespoke property solution, with your business right at the heart of it.

Contact Us

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Changing tastes are driving Newcastle's restaurant sector

Newcastle’s leisure scene has forever been one of its strengths, with the city’s food and drink sector being a key driver of visitors and business.

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Newcastle’s leisure scene has forever been one of its strengths, with the city’s food and drink sector being a key driver of visitors and business.

[fulltext] =>

The dining sector in particular is going from strength to strength, with significant expansion witnessed in recent times as an increasing number of restauranteurs exploit opportunities in the market and other established businesses widen their footprint.

This evolution is commonplace in the food and drink sector, with operators adapting their themes to meet the changing tastes of consumers and demands for something different.

One striking example is Ladhar Leisure’s Pleased To Meet You, which underwent an extensive £500,000 extension to create a new dining area and subterranean cocktail bar, resulting in queues of customers lining up to see the latest gin and draft bar.

It reflects a general trend towards converting existing venues into stylish new properties, the foundations of which were built when the former Adelphi became Lady Grey’s, after a £200,000 refit that aimed to transform it from a football fan haunt into a city centre gastro pub.

Similar transformation – or rather evolution – has been occurring on the Quayside, where a number of venues have changed their appearance and offering.

The resurgence has again included a £700,000 project from Ladhar Leisure, which converted the former Offshore 44 into the Hop & Cleaver; a spacious bar and smokehouse that brings a taste of America to the area. Camerons Brewery has also added a pub in Quayside to its Head of Steam venues, after acquiring Eye on the Tyne.

It is further evidence of expanding interest in investment in the Quayside and Newcastle as a whole, and reflects the general trend for a different kind of business to target the market – something that has extended to Waterloo Square, with the opening of Bottle Shop Bar and Kitchen.  This craft beer and food venue stocks rare brands from across the world and has a head chef who changes the food menu on a daily basis to incorporate seasonal produce and drinks pairings.

Newcastle is also now in receipt of its first Michelin star for 15 years, with Kenny Atkinson’s House of Tides on Quayside further promoting the area as a destination for fine dining, just 18 months after opening its doors.

Further accolades have been bestowed on the Bridge Tavern and Broad Chare, which both recently made the Top 50 Gastro Pubs 2016 list. Whereas once the traditional pub and eatery were mainstays of the city centre – and remain that way in some cases -–this has now given way to artisan bars and gastro food.

Under the railway arches, on Westgate Road, a number of emerging venues are aiming to cater for traditionalists and connoisseurs alike, one of which is the Herb Garden pizza kitchen, offering a unique twist on the traditional Italian food and making use of the distinct locale.  As has The Split Chimp, Newcastle’s first Micro Pub, which has moved into a larger railway arch on Westgate Road, following it’s launch last year.

The Grey’s Quarter project is also well underway, with the former Sidgate and High Friars Malls at Eldon Square being converted into a £25m dining space with 20 restaurants, creating a raft of new opportunities for diners and businesses alike.  Operators such as Ed’s Diner, Frankie & Benny’s, Tapas Revolution, Giraffe and the Handmade Burger Co having already been announced.

Each of these movements, catalysed by a different type of consumer visiting the area, has in turn led to different sorts of business investing and expanding, and is helping to morph the make-up of Newcastle’s city centre dining scene.

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