How caravan parks are revolutionising the staycation

Published on: 15th February 2018

In recent years, the UK holiday and caravan park market has seen considerable growth with established holiday parks in high demand. With idyllic countryside or beachside locations, holiday and caravan park holidays have long been a staple holiday destination for many UK tourists but with recent political uncertainty, and a subsequent drop in the value of the pound, new holidaymakers are being attracted to holiday closer to home leading to further growth in the popularity of ‘staycations’ across the UK.

The recent recession, coupled with the increasingly trendy ‘staycation’ concept has helped to make holidaying in the UK a much more popular choice amongst UK tourists. Much has been written about the Brexit vote and its positive impact on the UK holiday and caravan park market but there has also been a transformation in the parks themselves.

 

As ever holiday park businesses have been forward thinking to embrace the new demand, creating and developing many new forms of accommodation to appeal to different customers. Be it traditional caravans, high quality lodges with hot tubs, Pods, Yurts, Teepees or Treehouses, there is accommodation to suit everyone and every taste. Whist the key ingredients of a successful holiday business remain unchanged; location, accommodation, price and service; the increased and wider demand enables a far greater diversity in what we are seeing parks offer to their customers. Other than simply providing accommodation successful parks offer ‘experiences’ to their customers whether this means a luxury lodge with spa facilities, or a ‘back to nature’ experience with outdoor showers and a fire pit under the stars.

There has been a real shift in focus as park operators invest further capital in the holiday and caravan park market, with the majority actively seeking new opportunities or investing to expand their parks with additional hire fleet accommodation or by developing new concepts of holiday accommodation. At the end of 2016, the UK’s largest caravan park operator, Parkdean Resorts was sold to Canadian private equity firm, Onex Corporation for over £1.35 billion, an insight in to the attraction and scale of the UK holiday park market. Throughout 2017 and in to 2018 we continue to see a very strong demand for holiday parks across the UK.

Staycations look set to continue in their popularity; a real boost to the UK holiday park industry and testament to the great service and range of holidays on offer from holiday park operators.

Adam Burkinshaw
adam.burkinshaw@sw.co.uk
0134 782 2005

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