Using space differently – how venues in the North East are setting themselves apart

Published on: 9th May 2018

The North East’s leisure sector is currently thriving, with a number of venues opening over the past 12 months’ competition is reaching unparalleled levels.

In recent years, the North East has been spoilt for choice when it comes to alternative venues and this is meaning that now, more than ever, operators are having to set themselves apart from the competition.

It is becoming more apparent that when Consumers go out, they don’t just want to go out for a drink they want an alternative offer to keep them coming back. A snapshot of this change in consumer perceptions is evident when looking at Newcastle’s top 10 night life venues on Trip Advisor. Of the 10 venues there are three ‘traditional’ pubs or bars and then a cabaret club, comedy club, brewery, casino, pool hall and two live music venues.

A unique entertainment offering is not the only way that operators are attempting to distinguish themselves in a competitive market, the innovative use of space is becoming a more popular method to help venues stand out from the crowd.

There are a number of examples across the North East of the creative reuse of forgotten spaces to make operators buildings more unique. In Newcastle you can find The Kiln – a pottery yard and restaurant, Arch 2, a former tyre shop which is now a micro-brewery, the Cook house, a shipping container bistro and of course the conversion of the former Palace of the Arts into a craft beer destination by Wylam Brewery.

There are also plans to convert the form Odeon cinema site in Newcastle city centre into the largest shipping container box park outside of London. Newcastle STACK, the circa £1million scheme was announced by North East leisure developers Danielli Holdings who would extend their lease for a further four years to open over 50 independent cafes, bars, restaurants and shops set inside converted shipping containers.

With the leisure sector in the North East constantly adapting to meet the everchanging needs of consumers the region is firmly affirming itself as one of the top UK leisure destinations, with one of the most diverse leisure portfolios in the country.

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North East leisure industry - A Year of Alternatives

2018 is set to be an exciting year for the North East leisure industry: not only in terms of the huge programme of events scheduled to take place within the region but also because of the development of exciting leisure offerings in Newcastle City Centre. Our North East property experts have once again teamed up with Sintons Law to help create the annual leisure supplement published in the Journal. 

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Leisure Supplement 2018 page 001

2018 is set to be an exciting year for the North East leisure industry: not only in terms of the huge programme of events scheduled to take place within the region but also because of the development of exciting leisure offerings in Newcastle City Centre.

Our North East property experts have once again teamed up with Sintons Law to help create the annual leisure supplement published in the Journal

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To view the full supplement please click here.

Contact Us

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Hitting the right note - the importance of independent music venues to North East music

Following previous success’s, this year marked the fifth year of Independent Venue Week, a nationwide celebration of small music venues around the UK.  Over 170 venues participated in the event that aims to recognise the people that run independent venues across the UK, their contribution to music and encourage gig goers to get out there and support local venues. Across the North East there has always been a strong independent scene, from established venues such as The Cluny, The Riverside and Think Tank, to new and emerging venues such as The Boilershop and Wylam Brewery’s Palace of the Arts in Exhibition Park.

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Following previous success’s, this year marked the fifth year of Independent Venue Week, a nationwide celebration of small music venues around the UK. 

Over 170 venues participated in the event that aims to recognise the people that run independent venues across the UK, their contribution to music and encourage gig goers to get out there and support local venues.

Across the North East there has always been a strong independent scene, from established venues such as The Cluny, The Riverside and Think Tank, to new and emerging venues such as The Boilershop and Wylam Brewery’s Palace of the Arts in Exhibition Park.

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Historically the region has produced a range of musical talent, including The Animals, Mark Knopfler, Sting and the wealth of folk artists such as The Unthanks, but more recently we have seen newer acts from the North East performing on the national, and even global stage.

One of the first acts to reach national recognition was Maximo Park. Formed in Newcastle in 2000 Maximo Park shot to fame when their debut album, A Certain Trigger, was nominated for a Mercury Prize. Similarly, Field Music are another Mercury Prize nominated rock band from Sunderland who alongside Maximo Park, and DJ Patrick Topping have really helped put the North-East music scene on the map, as well as paving the way for emerging artists such as Sam Fender, The Old Pink House and This Little Bird.

There has always been a collective attitude between popular bands from the North East, with numerous bands sharing members over the years including Field Music, The Futureheads and Frankie & The Heartstrings.

The similarities don’t stop there, as the bands all forged their careers in independent venues. These venues, will often present artists with their first experience of playing in front of an audience and enable them to hone their skills.

Nadine Shah, South Tyneside singer-songwriter and an ambassador for Independent Venue Week commented on the importance of these venues. “Every small music venue has its own unique history and character. Coming from the North East it's hard to pick a favourite but The Cluny in the Ouseburn valley is most probably the venue I've not only played at the most but also seen the most other bands.

“It’s of the utmost importance that we protect these places. Independent venues are the backbone of the music industry, places where we nurture and grow tomorrow's musical icons. The “agent of change” principle will require those responsible for new residential accommodation to ensure that measures are put into place to allow venues to continue to operate whilst co-existing with these new developments. The UK prides itself on its musical output and without these measures being put into place to ensure the safety of these venues then the British music industry itself will quickly become a grey dull version of its former vibrant glittering self.”

Julian Ive and Steve Parkin, owners of The Cluny commented, “We believe in supporting local artists, as so much about the character of our cities is within the independent venues that form their makeup. Without independent venues such as The Cluny we would all go to the same bars, drink the same beer and listen to the same music!

“Music is the very core of our business, changing customer expectations means that we constantly need to be offering something different and live music nights give fans the chance to watch acts that one day, may well be headlining at festivals and selling out stadiums.”

The independent music scene in the North East is constantly evolving and the resurgence in the popularity of such venues is evident throughout the region. After a busy year last year and another successful independent venues week, we look forward to the year ahead and envisage the North East music scene continuing to go from strength to strength.

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An oversupply of casual dining outlets?

The UK casual dining market is undergoing a real period of transformation with operators facing difficult times due to cost pressures and consumers spending less and less on eating out. Mark Convery, retail agent in our Newcastle team commented on current trends in the casual dining sector and what impact it's having in the North East, in particular on Newcastle's burger restaurants. Recent surveys have shown that a quarter of consumers will spend less on eating and drinking out in 2018, which will only apply further pressure on the heavily congested casual dining sector. The transformation of Newcastle’s food and drink market has been gaining pace for some time, but perhaps the most notable change in recent years has been the number of casual dining venues that have opened in the city centre. At Eldon Square and Newgate Street in particular we have seen Tapas Revolution, Red’s True Barbecue, The Alchemist and Turtle Bay all open within the recent past.

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The UK casual dining market is undergoing a real period of transformation with operators facing difficult times due to cost pressures and consumers spending less and less on eating out. Mark Convery, retail agent in our Newcastle team commented on current trends in the casual dining sector and what impact it's having in the North East, in particular on Newcastle's burger restaurants.

Recent surveys have shown that a quarter of consumers will spend less on eating and drinking out in 2018, which will only apply further pressure on the heavily congested casual dining sector.

The transformation of Newcastle’s food and drink market has been gaining pace for some time, but perhaps the most notable change in recent years has been the number of casual dining venues that have opened in the city centre. At Eldon Square and Newgate Street in particular we have seen Tapas Revolution, Red’s True Barbecue, The Alchemist and Turtle Bay all open within the recent past.

[fulltext] =>

Whilst on the face of it, this is brilliant news for the consumer there has also been a negative effect on the independent operator as chain operators move in and increase the competition for the pound in the public’s pocket. Some would argue that these chain brands are no competition for the quality and uniqueness of the independent operators, but it must be remembered there is only a finite market for outlets such as these.

Burger Wars
In particular, over the past couple of years, the North East’s insatiable appetite for gourmet burger chains has grown significantly with Byron, Five Guys and Smashburger all opening within walking distance of each other.

The growth of the popularity of such burger chains is a reflection of a change in consumer perceptions. It largely echoes consumers desire for high quality, fresh food in a more informal setting, whilst satisfying the ongoing demand for fast service – sounds easy right?

Both nationally and locally we have seen a number of burger chains experiencing trading difficulties. Most notably Handmade Burger Company was placed into administration last year and ceased trading and Byron Burger entered a rescue deal that could see up to a third of their UK stores closing their doors (including their MetroCentre outlet). The burger operators are not the only ones experiencing the pressures and there are already a number of units that have opened relatively recently being marketed for assignment, the failure of Handmade Burger Co and the restructuring of Byron however shows a clear example of the pressures and with the recent announcement that Jamie’s Italian are looking at a restructure, it does make us wonder whether there will be more casualties in the casual dining sector over the next few months?

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