Glamping: introducing a new demographic to the market

Published on: 26th March 2019

Glamping, or luxury camping, is more popular than ever and with tree houses, pods, bell tents, yurts, shepherd’s huts and even converted London buses on offer, there’s plenty of variety for consumers to choose from in this ever-growing market.

The recent recession, coupled with the increasing trend for the ‘staycation’ has helped to make holidaying in the UK a much more popular choice amongst UK tourists. As ever holiday businesses have been forward thinking to embrace the new demand, creating and developing many new forms of accommodation to appeal to different customers, one of the most notable, the rise of glamping.

The UK now boasts hundreds of sites, including hotels and B&B’s, offering glamping in its many forms. With this trend over the past few years, glamping has brought a new, younger demographic to the market attracting consumers who might not have considered traditional forms of holiday accommodation such as touring caravans, camping and holiday lodges before.

With the UK domestic holiday market remaining buoyant, and the attractive return on investment for park owners, demand for glamping accommodation in the foreseeable future will remain strong and interest in the sector will continue as long as operators keep finding interesting ways to present the holiday offering.

At Sanderson Weatherall we have an experienced team who specialise in the holiday accommodation sector and can assist with the valuation or sale of your site, or even if you are considering introducing glamping to your park we can help.

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Holiday & Caravan Park 2019 Market Report

The UK economy has endured a further year of uncertainty largely centred around the ongoing Brexit negotiations. Click here to view the full report. A record breaking 2018 will be remembered as a year of two halves, certainly in terms of the weather – The ‘Beast from the East’ gave us a slow start keeping many holiday makers at home for much of the spring. It also proved a difficult period for caravan sales, reported by many operators to be weaker than anticipated. What a difference a couple of months can make – A record breaking summer, hotter than 1976, the year Edwards and Partners were established, helped to recover lost ground and has resulted in 2018 being another excellent year for the caravan park sector. 

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The UK economy has endured a further year of uncertainty largely centred around the ongoing Brexit negotiations.

Click here to view the full report.

A record breaking 2018 will be remembered as a year of two halves, certainly in terms of the weather – The ‘Beast from the East’ gave us a slow start keeping many holiday makers at home for much of the spring. It also proved a difficult period for caravan sales, reported by many operators to be weaker than anticipated. What a difference a couple of months can make – A record breaking summer, hotter than 1976, the year Edwards and Partners were established, helped to recover lost ground and has resulted in 2018 being another excellent year for the caravan park sector. 

[fulltext] =>

The Market Report includes a general economic background, market review, analysis of pitch values, along with industry news, a summary of the parks sold during 2018 and a selection of the parks we currently have on the market.

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Video: Caravan Park Market Review 2018

Our holiday and caravan park team have recently created a video showcasing a few highlights from their year and a general review of the holiday and caravan park market as a whole during 2018. Watch it here:

Read More....

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Our holiday and caravan park team have recently created a video showcasing a few highlights from their year and a general review of the holiday and caravan park market as a whole during 2018. Watch it here:

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A Quiet Deal ?

In recent months, many of our clients have received an increasing number of direct approaches from operators either in person, by phone or by post and e-mail expressing an interest in acquiring their parks. Indeed, we are aware that in some instances operators are employing call centres to make an initial approach though that may not be particularly obvious.

Read More....

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In recent months, many of our clients have received an increasing number of direct approaches from operators either in person, by phone or by post and e-mail expressing an interest in acquiring their parks. Indeed, we are aware that in some instances operators are employing call centres to make an initial approach though that may not be particularly obvious.

[fulltext] =>

Why is this happening? The simple explanation is that we are experiencing buoyant demand for parks with only a very limited supply of parks coming to the market. We are also seeing a much greater degree of market segmentation and agglomeration occurring which can lead to the value of the whole being greater than the sum of the parts.

The dynamics of the market are constantly shifting, often as a result of new sources of funding becoming available with innovative financing and legal structures being put in place. The underlying strength and the variety of income streams available from parks has become increasingly recognised and whilst park businesses are truly distinguished from one another by their management, location, scale and facilities, they also represent an asset class which at their core, provide a return on investment. Whilst parks are not traded as financial instruments, the way in which parks are financed is becoming increasingly diverse and has a considerable impact on marketability and value. Maintaining a close watch on this aspect of the market together with up-to date knowledge of market conditions generally and of the range of buyers who have the strongest appetite for parks are all key components in understanding the value of parks.

Naturally, in a competitive environment where supply is constrained, imperfect information provides opportunities that can sometimes be exploited. Equally, the desire to do a ‘quiet deal’ is often at the forefront of the minds of park operators who are considering disposing of their park; the benefit in terms of ensuring that staff and customer loyalty is not compromised is usually a powerful motive.

Frequently, the best way to ensure that the best possible price is realised is to expose a park to the market fully though on occasion there can be ‘special purchasers’ such as immediately adjacent similar businesses who will always outbid the market. However, there can also be instances where more discreet marketing can extract an element of premium value that is not available in the market generally as a result of perceived exclusivity and discretion. Likewise, a desire by vendors to maintain complete confidentiality may prompt a requirement to deal with any sale in confidence.

At Sanderson Weatherall, we provide confidential and discrete advice on sales without charge or obligation ‘in the round’ however, factors such as those identified frequently dictate that we undertake park sales on a confidential basis.

The key to extracting maximum value whilst also successfully concluding a ‘quiet deal’ is to have a comprehensive and up to date knowledge of the market and to ensure that competing interest is engendered. This is still possible within the confines of a confidential marketing exercise and in our experience, despite suggestions otherwise, there is seldom only ‘one game in town’.

To discuss the possibility of a confidential sale of your park and how this would be undertaken or to register your requirements, please get in touch.

Contact Us

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North East leisure industry - what a wonderful year

What a strange and unusual year the last 12 months have given us, with continued upheaval in the casual dining sector; a long hot summer and an unexpected run by England’s football team in the World Cup contributing to a strong performance from the pub sector – and, of course, the dreaded ‘B’ word having an influence (but not necessarily in a bad way). Click here to read the full supplement

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What a strange and unusual year the last 12 months have given us, with continued upheaval in the casual dining sector; a long hot summer and an unexpected run by England’s football team in the World Cup contributing to a strong performance from the pub sector – and, of course, the dreaded ‘B’ word having an influence (but not necessarily in a bad way).

Click here to read the full supplement [fulltext] =>

Here in the North East, we witnessed a myriad of events, ranging from the Rugby League Magic Weekend to Ed Sheeran playing St James’ Park and the Great Exhibition of The North.

While different, they all drew visitors to the region in increased numbers, with the Great North Run continuing to generate an estimated £24m for the regional economy. The success of the Newcastle Falcons’ Big One at NUFC was also clear, with the fixture returning in March, when we will see the Falcons taking on Sales Sharks at St James Park.

The last 12 months were also a strong year for new openings, from the grand – the long anticipated return of the Spanish City after a £10m redevelopment; to the modern – the opening of the Stack on Pilgrim Street in Newcastle and the By The River Brew Co on Hilgate Quay, Gateshead; to the traditional – the opening of the new £4m, 30 bedroom Amble Inn by the Inn Collection; to the micro, with the opening of the Front Street Tap House, Monkseaton, a micropub with a focus on rum and craft ales and everything in between.

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Substantial residential park sold for over £3,500,000 in Swansea

We are delighted to have completed the sale of Woodland Park, a large residential caravan park with significant development potential. The park is located in the village of Waunarlwydd which is located approximately 3 miles north west of Swansea and at the head of the Gower peninsula on the coast of South Wales.

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We are delighted to have completed the sale of Woodland Park, a large residential caravan park with significant development potential.

The park is located in the village of Waunarlwydd which is located approximately 3 miles north west of Swansea and at the head of the Gower peninsula on the coast of South Wales.

[fulltext] =>

With 11.5 acres of land in total, there is currently 8.2 acres of developed land with 114 park homes on site and a further 3.3 acres of land that offers development potential, subject to the relevant consents.

Andrew Bagnell, agent on the park and holiday and caravan park specialist in our Devon office commented, “Woodland Park generated substantial interest amongst park operators, it is an immaculately presented park which produces just under £200,000 per year. On top of the established side to the business there is also excellent development potential and we look forward to seeing what the purchasers, Wyldecrest, do with the site.”

We’ve recently published our annual market report which features a general economic background, market review, analysis of pitch values, industry news and a summary of parks sold and parks currently for sale – click here to view the full report.

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Small touring park with owners house sold in Shropshire

Our specialist holiday and caravan parks team have sold The Old School Caravan Park, 1.5 acre caravan park in Minsterley, Shrewsbury, off a guide price of £399,950. Located in the picturesque Shropshire countryside the area is renowned for scenic beauty and is popular with week-end visitors from Birmingham and the West Midlands.

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Our specialist holiday and caravan parks team have sold The Old School Caravan Park, 1.5 acre caravan park in Minsterley, Shrewsbury, off a guide price of £399,950.

Located in the picturesque Shropshire countryside the area is renowned for scenic beauty and is popular with week-end visitors from Birmingham and the West Midlands.

[fulltext] =>

Lee Southan, holiday and caravan park specialist in our Devon office commented, “The park is an ideal lifestyle business opportunity, with owners benefitting from a fantastic three bedroom house on site and purchasing an additional 5.5 acres opposite the park to further develop the business.”

“The park generated significant interested and we are delighted to have sold it to a young family that are looking to grow and develop the business further.”

The park operates with permanent planning permission and site license for 12 touring caravans and 10 tents.

We’ve recently published our annual market report which features a general economic background, market review, analysis of pitch values, industry news and a summary of parks sold and parks currently for sale – click here to view the full report.

Contact Us

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