Glass House revitalises the famous Union Rooms in Newcastle City Centre

Published on: 2nd March 2017

Today the doors to Union Rooms are opened for the first time by new owners, Glass House. It is over two years since we completed the letting of the first Glass House venue on Dean Street, Newcastle, a venture which has proved to be a welcome addition to the ever-expanding Newcastle Leisure market.

Glass House offers customers an experience unlike many others, with a wide selection of wines, continental beers, an unrivalled selection of the finest whiskeys and an ever-evolving cocktail menu in a glamourous setting.

The first Glass House venue opened in the historic Milburn House in February 2015 and we are delighted to have assisted Glass House with the acquisition of their second venue.

Today, owner Mark Nigrelli will welcome the first 30 visitors to his new venue on Westgate Road with a free pint, courtesy of Hop House 13.

Kevin McGorie, commercial agent in our Newcastle office advised Glass House on the deal and commented, “Glass House was a fantastic addition to the Newcastle nightlife scene when it first opened two years ago, I have no doubt that the second venue will prove just as popular. Its setting in a historic building epitomises the Glass House brand and I wish Mark the very best moving forward.”

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Leisure Agency

Sanderson Weatherall’s experienced and qualified team of licensed and leisure property professionals specialise in the valuation, sale, acquisition, rent review, inventories, rating, surveys and licensing of pubs, hotels, clubs, guest houses, restaurants, night clubs, holiday and caravan parks, and leisure properties. Advising a number of developers, owners and occupiers across the UK, we value, survey or negotiate the rent on over 700 pubs, hotels, guest houses, clubs and restaurants each year, with an approximate overall value of £225m. We have wide-ranging experience of the sale and acquisition of licensed and leisure property working on behalf of both private and corporate clients, insolvency practitioners, brewers and banks. Contact Us  

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Sanderson Weatherall’s experienced and qualified team of licensed and leisure property professionals specialise in the valuation, sale, acquisition, rent review, inventories, rating, surveys and licensing of pubs, hotels, clubs, guest houses, restaurants, night clubs, holiday and caravan parks, and leisure properties.

Advising a number of developers, owners and occupiers across the UK, we value, survey or negotiate the rent on over 700 pubs, hotels, guest houses, clubs and restaurants each year, with an approximate overall value of £225m.

We have wide-ranging experience of the sale and acquisition of licensed and leisure property working on behalf of both private and corporate clients, insolvency practitioners, brewers and banks.

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A look ahead at the North East leisure industry

2016 was an incredibly busy year for the commercial property market in the North East and the leisure market was no different, with a number of new restaurants, bars and retailers opening across the region. With 2017 promising to be just as exciting, our North East property experts have once again teamed up with Sintons Law to help create the annual leisure supplement published in the Journal. 

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2017 Leisure Supplement-page-001

2016 was an incredibly busy year for the commercial property market in the North East and the leisure market was no different, with a number of new restaurants, bars and retailers opening across the region.

With 2017 promising to be just as exciting, our North East property experts have once again teamed up with Sintons Law to help create the annual leisure supplement published in the Journal

[fulltext] =>

To view the full supplement please click here.

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Why leisure is not just location, location, location

The leisure and tourism sector is constantly evolving, and the North East in particular has been through numerous changes. Newcastle and Gateshead are at the epicentre of a food-based revolution, but with the sector flourishing, competition is at an all-time high. It is therefore vital for venues to distinguish themselves from the pack; prime locations are no longer essential to success, providing your offering is distinct and your brand message can be widely and effectively communicated. The success of basement and rooftop bars and restaurants has illustrated that being different can work, providing you have the experience to back it up, regardless of whether you are at street level in a so-called prime location or not.

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The leisure and tourism sector is constantly evolving, and the North East in particular has been through numerous changes. Newcastle and Gateshead are at the epicentre of a food-based revolution, but with the sector flourishing, competition is at an all-time high.

It is therefore vital for venues to distinguish themselves from the pack; prime locations are no longer essential to success, providing your offering is distinct and your brand message can be widely and effectively communicated.

The success of basement and rooftop bars and restaurants has illustrated that being different can work, providing you have the experience to back it up, regardless of whether you are at street level in a so-called prime location or not.

[fulltext] =>

Any USP needs to set leisure brands apart from the crowd both physically and socially, and the key to achieving this is to think about what is most likely to appeal to the customer and attract footfall from the outset. It is naturally important to have the operational processes in place to deliver, but good, on-brand design will maximise front of house and minimise support space and therefore improve the effectiveness of the offer.

In the North East, there has been significant growth in alternative venues and locations. The Wylam Brewery is a striking example, converting the former Palace of the Arts into a craft beer destination in a £500,000 project. Lane 7 also illustrates how a venue does not have to be slap bang in the city centre to attract custom, with its distinct offering of food, drink, bowling and ping-pong encouraging customers to venture up to St James’ Boulevard and away from the more established locations.

The success of these and similar establishments means that we are now seeing venues pop up on a frequent basis, with forgotten buildings and spaces becoming new destinations and seemingly innocuous doors on the street leading to intriguing bars that hark back to prohibition era speakeasies.

Of course, the key challenge that comes with opening such a venue is first getting it on the map. Social media and other digital channels are essential to breed advocacy and – providing the venue has the consistent quality and atmosphere to back it up – can continue to attract new customers, as well as retaining existing ones, through word of mouth and a quality offering.

The key is to ensure all bases are covered at the outset. It doesn’t just mean choosing the right building in the right place. It requires a clarity of vision in what you are trying to achieve and then delivering a venue that strengthens the message and allows you to differentiate yourself from the crowd.

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