Land Promotion

It is more important than ever for land and property owners and developers to get involved in the plan making process if they are to develop robust investment strategies, to protect their long term interests, and to maximise asset values.

We act for a wide range of clients to secure beneficial land allocations in development plan documents, and also to attempt to influence policy to a client’s medium and longer term advantage.

Before a development plan document is adopted by a local planning authority they are the subject of an examination by an independent planning inspector whose role is to assess whether the plan has been prepared in accordance with the Duty to Cooperate, legal and procedural requirements, and whether it is sound.

Our land promotion services include:

• Advice on whether a development plan has been positively prepared, it is justified, effective and consistent with national policy;

• Site specific representations to emerging development plans which promote the merits of client’s land;

• Representations to other planning policy documents that seek to ensure spatial strategies are favourable towards development on client’s land;

• Representations to Sustainability Appraisals (SA) to ensure assessments of the social, economic and environmental effects of a development plan document are robust;

• Coordination of conceptual masterplans or indicative land use frameworks to establish development parameters on individual sites;

• Preparation of development briefs or advocacy documents to promote schemes and engage in consultation with local authorities, statutory consultees and the public;

• Examination statements - preparation of written evidence; and,

• Examination attendance - provision of verbal evidence at examination hearing sessions.

Contact Us


We provide a complete planning service to a range of private and public sector clients including property owners, occupiers, developers, investors, institutions and local planning authorities in the residential, commercial, renewables, leisure and agricultural sectors. Our advice is based on extensive knowledge of the ever-complex and fast-changing UK planning system.  This enables us to provide bespoke and cost-effective advice at all stages of development from project inception, spatial master planning to negotiating final project delivery. We pride ourselves on always offering one principal point of contact which means our advice is always consistent and provided in a timely manner.  It also means that each member of our team embraces responsibility.  Our collaborative way of working with other technical specialists means we are experts at finding solutions to assist in unlocking latent value. The Planning Process   The basis for decision making is set out on planning legislation, that is, “if regard is to be had to the development plan for the purposes of any determination to be made under the Planning Acts the determination must be made in accordance with the plan unless material considerations indicate otherwise". We apply this approach to each of our planning services.  Our Services We offer the following services: • Planning Strategy Formulation • Planning Appraisals • Planning Applications & Appeals • Community & Stakeholder Engagement • Environmental Impact Assessment • Planning Obligation Negotiation • Land Promotion • Policy Representations • Monitoring Services • Master Planning & Development Briefs • Due Diligence   Contact Us

Read More....


Email a copy to yourself?
RICS CCS TDS Arla Ombudsman bsi